Design London Project | harshilpatel

Design London

This logo was created for a magazine that was geared towards design students in London. Below is a gallery showing and explaining the process that I went through when designing the logo. (Please double click on the image to view it enitrely).

Logo Ideas These are some early logo ideas that I did. I played around with the layout of the typography, colours and different fonts.	Logo Development I then picked a logo idea from the previous stage to further develop. I experimented around with a few different things such as colours and the layout of the typography but unlike the idea stage these experiments were more subtle.	Final Logo I decided to pick this particular logo as I felt that it would be the most versatile out of all of the options that I had. I decided to add a tagline/slogan to the logo as I felt that target the specified audience more clearly.

Design London

Logo Ideas

These are some early logo ideas that I did. I played around with the layout of the typography, colours and different fonts.

Logo Development

I then picked a logo idea from the previous stage to further develop. I experimented around with a few different things such as colours and the layout of the typography but unlike the idea stage these experiments were more subtle.

Final Logo

I decided to pick this particular logo as I felt that it would be the most versatile out of all of the options that I had. I decided to add a tagline/slogan to the logo as I felt that target the specified audience more clearly.